Sherbourne Consulting

Our Partners

We work with carefully selected partners with a proven track record and shared philosophy of client service.


Psyma Business Research China is a Sino-German market research company. With offices in Shanghai and Beijing, it belongs to their extensive global network.

Lisa Zeng Managing Director of Psyma China

Photograph of Lisa Zeng, MD Psyma China

Lisa has over 18 years consulting and market research experience in China.

She is able to negotiate effectively between Chinese and Western cultures with a deep understanding of clients' needs. Her expertise lies in business consulting — including market entry, business setup, feasibility analysis, business model, and investment environment.

Ms. Zeng's industrial and technical background is based in electrical and mechanical engineering. She can provide deep understanding of a client's market and industry in China — giving realistic recommendations.

Frank Fan Deputy General Manager of Psyma China

Photograph of Frank Fan, Deputy MD Psyma China

Frank has over 14 years experience of market research in China and a background in IT.

He combines profound market understanding with insight gained from a large number of projects with companies of all sizes. He has managed projects for Bayer, Henkel, Honeywell, Wacker, Knauf, Tory, Dell, CAT, Mercedes, Porsche, Grundfos, and Michelin.

Mr. Fan has expert-level knowledge of the Chinese market — especially for chemical products, construction materials, mechanical engineering, IT, and telecommunications.


Broadbrand is a Hong Kong company with a wholly owned subsidiary in Shenzhen and offices in UK, France, Singapore and Australia. The company specialises in brand development and licensing in Asia, with a particular focus on China.

Benedict Lai Managing Director

Photograph of Benedict Lai, Broadbrand

Benedict has more than two decades of consultancy and corporate experience in Greater China, working in both consumer and B2B markets at executive director level.

Prior to establishing Broadbrand, he headed Sealy and Simmons (the two largest bedding groups worldwide) operations across Greater China.

Mr. Lai has also worked in the hydraulics sector — developing a major distributor for the Parker Hannifin Corporation.